In this case study:

Eli Lilly's Project Resilience: Anticipating the Future of the Pharmaceutical Industry

by Rebecca M. Henderson

Link below

https://contemporarymanagement.files.wordpress.com/2012/01/eli-lilly.pdf

Answer this main question while considering the related questions:

1. What was the history and history of the industry leading up to Building the Scenarios for Project Resilience?

• What problems might everyone and their competitors faced?
• Why does these problems need to be addressed?
• What challenges were in this current situation within the company and the industry that are part of the cause of the situation the market was in?