In this case study, you're expected to research and investigate the strategy that Canadian Goose company and Lululemon are using to stay on the top of the game and successfully compete against other companies in the market. Starting with SWOT analysis, this should include all levels of strategy, business, corporate and international. You should highlight what they are doing well and what they should work on to improve company performance. You should also compare between these two companies to evaluate their strategies. You need to support your argument with at least 10 academic and nonacademic references.