In this case, there are several Key Marketing Issues that could be spoken about but I will focus on the three that strike as the most important. How to interact with clients in an efficient manner is the first issue raised. In the absence of social media, Lush will have to reach out to them via email newsletters or its website, among other channels. To do this, Lush will need to have a significant online presence across all channels, along with a message that is understandable and consistent with its intended demographic.

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Issue two is how to compete with other beauty businesses. To reach a larger audience, Lush could need to make investments in digital marketing techniques like SEO and PPC advertising. Current beauty brands are more and more prominent on social media and using it for advertisement and promotional purposes to sell their wares.

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$$In general, Lush's choice to remove its social media presence is a bold one, but it might be worthwhile if the business can successfully convey its message and uphold its reputation. In light of their choice to disable social media, Lush may have extra marketing challenges.

A final issue that may occur is how to measure the performance of a marketing effort without social media. A multitude of data from social media platforms can be utilized to assess the effectiveness of marketing initiatives.

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$$In the absence of social media, Lush will have to look for alternative metrics, like website traffic or sales data, to gauge the effectiveness of its marketing activities. All things considered, Lush made a bold decision to stop using social media, and if it can successfully handle the resulting marketing challenges, it might be worthwhile.

Personal Opinion on Marketing Choice

Depending on the circumstances, I may or may not support Lush's choice to delete its social media accounts. If the organization is doing it to focus on more successful marketing methods and establish stronger relationships with customers, then I think it's a smart option. But it could not be as advantageous in the long run if it's done due to bad press or a lack of control over the platform. Based on the lack of reasoning behind their choice it is hard for me to take a firm stance in either direction. However, the uniqueness of the idea and also the knowledge that they won't be shutting down all social media, with Twitter

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$$and YouTube

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$$remaining active

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$$is a very interesting concept and will be intriguing to look at as it evolves.

Other Forms of Marketing

Lush now uses a number of platforms for marketing communication, including in

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store displays, email newsletters, and their website. In addition to using these channels going forward, I advise the business to look into new ones like influencer marketing and video content.

Influencer marketing through social media could be a good alternative to having their own social media but still maintaining a social media presence. Throughout the past several years we have seen an uptake in online social media marketing through influencers marketing on their own pages for companies in for money or free products in exchange for honest reviews to their multitudes of followers. This seems to be a relatively effective tactic for the most part leading to successful marketing for the company.

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Implications For Other Companies

The case study highlights management implications that may be relevant to other organizations with comparable operations. These implications include the significance of assessing the efficacy of various marketing methods and the need to take proactive measures to address unfavorable publicity. Businesses should also concentrate on producing high

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quality content that appeals to their target audience and work hard to develop strong relationships with their customers. Which it seems like Lush has figured out. Although they did see a bit of a drop initially through new marketing strategies, such as promotions on Strangers Things and cultivating YouTube

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$$they seem to have moved back up in sales and profits in

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$$This stance against Meta

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run institutions to combat the mental health issues it is causing in its young consumers is something that other brands should regard when it comes to social responsibility and trends that may help them in the moment but har. Conclusion