In this case, you will apply the Innovator's Dilemmato the bankruptcy of Kodak.

1. Watch the video Kodak: From Blue Chip to Bankruptcy

https://youtu.be/wwfwr8eYP50

2. Observe the timeline of events presented in the video:

• Digital camera invented in 1970sby Kodak.
• Digital camera released 1982 - taken off the market in 1983 only to be released inlate 80's/early 90's.
• In the 1990's the disruptive technology of the digital camera begins to gain the support of the lower portion of the mainstream market.
• The issue for Kodak was filmsales resulted in 70% to 80% profits while digital cameras only generated 3-4% profit.
• By the turn of the century, the digital camera gained the support of the mainstream replacing the film camera. As the digital camera was now the new status quo, its status of disruptive shifts to that of industry standard. The camera continued to advanceas sustaining technology.
• Kodak made strides into digital displays, and eventuallybecame the leader in the consumer digital camera sector.
• In 2003, select cell phones were developed with an internal camera creating a new disruptive technology. However at the time, due to the poor quality of the 1 MP phone, few used it.
• By the late 2000's the disruptive technology of the cell phone camera matched that of consumer demand and became the disruptive technology to replace the digital camera.
• Kodak decided to invest in consumer printers.
• In 2012, Kodak filed for bankruptcy.

3. Read the first 3 chapters of The Innovator's Dilemma.

4. If you were consulting Kodak, what actions would you advise them to take and at what point in the timeline should each action be applied? In compiling your case, please use the outline below:

Introduction

In 2-3 paragraphs, say why Kodak failed. Ensure to use key phrases such as sustaining and disruptive technology, reasoning from the book, info from the time above, and the video from the case. (NOTE: Outside resources are welcomed, however, they are not mandatory).

Strategy #1 (In this section headline, use the actual name of the strategy you are advising)

If you were consulting Kodak, select one strategy you would advise to overcome their innovator's dilemma. In the first sentence, clearly state what strategy you advise applying, and at what point in the timeline the strategy should have been applied. Then, in 1-2 paragraphs, say why you are advising this strategy and exactly how it should be applied. Be very specific and provide facts from the video to support your recommendation. In addition, provide exact steps management should have taken during the application of this strategy.

Strategy #2 (In this section headline, use the actual name of the strategy you are advising)

Select a second strategy to overcome Kodak's innovator's dilemma, that was either discussed in class or found in the book. In the first sentence, clearly start what strategy you advise applying, and at what point in the timeline the strategy should have been applied. Then, in 1-2 paragraphs,say why you are advising this strategy and exactly how it should be applied. Be very specific and provide facts from the video to support your recommendation. In addition, provide exact steps management should have taken during the application of this strategy.

Strategy #3 (In this section headline, use the actual name of the strategy you are advising)

Select a third strategy to overcome Kodak's innovator's dilemma, that was either discussed in class or found in the book. In the first sentence, clearly start what strategy you advise applying, and at what point in the timeline the strategy should have been applied. Then, in 1-2 paragraphs,say why you are advising this strategy and exactly how it should be applied. Be very specific and provide facts from the video to support your recommendation. In addition, provide exact steps management should have taken during the application of this strategy.

Conclusion

In 1-2 paragraphs, summarize the actions you recommended.