In this discussion, you and your small group will have a conversation about the Aspire Food Group case. This discussion is supposed to be interactive, not simply a "one and done" response. There is a topic for you to address. You should do two things in this activity:

create a single reply post where you discuss the given topic, then pose a follow up question of your own.

select another student's questions and answer it

Both of these things must be done before the due date$/$time$.$

To do well, it is best to get involved early and provide well thought out substantive responses. If you wait until the end of the week to participate, you are not providing yourself and others the opportunity to have a robust discussion of the topic.

This week's topic to address$/$discuss is below. Use the article "The Marketing Process" from the Coursepack to help you formulate your response and stimulate your discussions.