Question
In this discussion, you are a consultant to a multi-national fast food restaurant company that is trying to increase its international exposure in the near
In this discussion, you are a consultant to a multi-national fast food restaurant company that is trying to increase its international exposure in the near future. To identify a suitable candidate for your analysis, consult research databases such as Datamonitor or Business Source Complete. You can also find SWOT analyses (strengths, weaknesses, opportunities, threats) on companies through these databases. 1. Identify a suitable candidate for your analysis with your team. It should be a restaurant company that you can find information about. It may have some international locations it is currently operating, but it should not yet be worldwide in scope. There should be some room to grow internationally. 2. Conduct research on the company you selected and map out a possible international strategy. 3. Discuss which international location(s) seem to fit best for the company to enter into, based on your research. If the restaurant company you selected already has some international locations, choose a location or region that will be new for the business. 4. Discuss which entry mode seems the most reasonable for the firm to use.
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