In this individual assessment you will select a company from the industry you have analysed as a team in Assessment 1 and develop a new and/or revised strategy for this organisation in Australia1 . The focus in your analysis should particularly be on understanding the internal environment of this organisation and developing a new and/or revised strategy that logically flows from this analysis. Overall your work should result in a series of actionable strategy recommendations for this company. You may choose your specific company but you MUST obtain approval from your lecturer before beginning your assessment. This is an INDIVIDUAL assessment, so you must choose a different company in the industry from those of your team members.