In this lesson we will look at two perspectives relative to developing strategy: the industrial-organization (I/O) view and the resource based view (RBV). The resource-based view (RBV) approach to competitive advantage contends that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage. In contrast, the industrial-organization (I/O) view advocates that external (industry) factors are more important than internal factors in a firm for achieving competitive advantage and organizational performance will be primarily determined by industry forces. 1. Read "Strategic Management in Action: Hulu" a. What do you think Hulu's owners should do now? b. What is it about this situation context that is so challenging? c. What type of resources does Hulu have? Are they unique? Explain