Question
In this mini project 5 Ads are given below.A sample Ad link is given below with little review of the Ad for example purposes. Key
In this mini project 5 Ads are given below.A sample Ad link is given
below with little review of the Ad for example purposes.
Key points -
Four P's
Type of Market - Consumer / Business or any other
Major Forces in Marketing Environment
Market Segmentation
Target Marketing
Effective Segmentation
Socially Responsible
Consumer Behavior
Buyer Characteristics
Business Market Characteristics
Sample Ad review
https://www.youtube.com/watch?v=oJw2QUstnyg&t=32s
In this Ad Shan has used its strengths brilliantly.
Segmentation - Female, 20 ++
Additional Segmentation - Males 20 ++
Buyer Personal Characteristic - Working Woman (Income, Occupation and Motivation defined)
Cultural Factor - Pakistani Culture - Family Oriented - Emotional
Highly Focused Consumer Market Ad
Promoting the ease of use of Shan Masalas
Ad 1: Toyota
https://youtu.be/WZyc5TkCNwQ
Ad 2: Ahmed Foods
https://youtu.be/inYPBgIwzIw
Ad 3: Zameen.com
https://youtu.be/dnR4V6sz8N0
Ad 4: Coca Cola
https://youtu.be/fjpEMcx75fE
Ad 5: Amreli Steels
https://youtu.be/pTLul1uEOXI
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
