In this module we reviewed the AIDA model of persuasion. Based on the sample email example that you just reviewed, this statement within that email would fulfill which element of the AIDA approach? Given the current economy, our HR team has discovered that all of our leading competitors have increased the wages of their cashier, sales associate and stock-room employees by $1.50 per hour for the next six months to recognize the extraordinary efforts they've invested to help keep their stores operational and their customers happy. Despite the increased budget expenditure, this has seemingly resulted in higher staff retention (an increase of 20%) and greater customer satisfaction (25%). a. Attention b. Interest c. Desire d. Action