In this part of the assignment you will need to do some research to identify the industry of your product or service.

Then you need to identify the size of the market within that industry.

Then within that market identify your target market.

Finally do research to gain an understanding of the current trends that may be impacting your market. Does the information you found change, who you think your best target market is$?$ Remember the process is like a funnel. You are narrowing the market so that you can target those customers or clients who are most apt to buy your product or service. Selling to the world will get you no where. You can't be all things to all people.

With this information you can then better understand, who your target market is and develop a profile or persona of your customer or client.