In this project you are going to give report on the topic of Brand Extension. Using your knowledge of the topic of Brand Extension and its impact on brand equity and by consulting academic and business papers, you are going to answer the below questions.

1. What is Brand Extension?

This is a research paper with the purpose of demonstrating your ability to analyze and evaluate a learned Marketing theory. Any scientific claim or opinion should be supported by evidence of scientific sources (Academic Journals, White Papers, case studies, etc.)

It is essential that you utilize this paper to also demonstrate critical thinking and analytical skills in addition to research skills of identifying qualified resources and using them to support your arguments and ideas.

No copied work please