In this project, you will complete an external and internal analysis of Biotech. You will research the cosmetic industry and use the Company Profile to complete the project.

Skill Building:

You are also completing this project to help develop critical thinking and assessing the external and internal business environment.

Skills: Research, Critical Thinking, Writing

Outcome Met by Completing This Assignment

employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability

Instructions:

The new Executive Director for the new Asia Division, has been asked by Max Barney to put together, and present to him, a business unit strategy that will be a guide for the next year as the new division moves forward. The Executive Director will be working with the consulting group over the next 5 weeks and they will assist with putting together this plan to be laid out as follows and developed in three phases. In the first phase, Section II and Section III will be completed.

Section I Executive Summary

Section II Goals and Objectives

Section III Competitive Analysis

Section IV Description of Organizational Structure and Culture

Section V Breakdown of Product and Services

Section VI Communications Plan

Section VII Human Resources Plan

A Business Unit Strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them. The plan will allow the company to gain insight into the current status of the industry it is venturing into using internal and external analysis tools, and then use this analysis to design its divisions business environment. In addition, the plan will be used to form the team that will bring the vision for this division to reality.

Phase I

This week the group from GoTo Consulting has been tasked with conducting internal and external analysis of the cosmetics industry, and Biotechs future in the industry; as well as developing the business strategy for Biotech as they move forward. You will need the Biotech Company Profile to complete the analysis.

This week the group from GoTo Consulting has been tasked with conducting internal and external analysis of the cosmetics industry, and Biotechs future in the industry; as well as developing the business strategy for Biotech as they move forward. You have been tasked with conducting a SWOT Analysis of Biotech and the cosmetic industry; a PESTLE analysis using the location the group identified during Week 2 (you must use the location identified in week 2) for the new offices; and a Porter Five Forces analysis for the industry. The group lead has requested that the analysis tools be accompanied with explanations that will breakdown the results of each analytical tools discoveries. With the results of this analysis, Biotech leadership should be able to make critical decisions on the types of products (and their corresponding ingredients) they will use during their initial product line launch.

In addition to the internal and external analysis, you have been tasked with identifying five (5) major business goals that Biotech should initially be focused on as they venture into the cosmetics industry. These goals should begin to define the entry strategy that the organization should follow as it tackles moving into an industry new to the organization. These goals should be robust but also attainable. Having clear attainable goals is great, but the goals also need to have clearly defined objectives that will measure the progress to achieve these goals. Meeting these objectives should result in the future success of their corresponding goals. When writing these objectives, ensure they can clearly be related to the 5 goals established as critical during entry into the cosmetics industry.

Instructions for Completing Phase I of the Business Unit Strategy

Step 1: Write an Introduction paragraph

The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader will understand the intent of the information.

Step 2: Answer the Following

To conduct the analysis, use grading rubric to ensure specific information is included.

Conduct a SWOT Analysis of Biotech and the cosmetic industry;

Conduct a PESTLE Analysis of the cosmetic industry;

Conduct a Porters Five Forces Analysis

You will provide explanations for the results of each of the three analyses using research and the course material. The analysis will provided specific details generalizations are unacceptable.

Identify the 5 major goals the Business Unit Strategy should look to attain, with explanations as to the importance of each goal and why the goals are relevant to the Business Unit;

Identify a minimum of three objectives (per goal) necessary to accomplish each goal. Explain why the objective fits the goal.

Step 3: Review the Paper

Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and grammatical issues, and third person writing.

Read the paper aloud as a first measure;

Use the spell and grammar check in Word as a second measure;

Have someone who has excellent English skills to proof the paper;

Consider submitting the memo to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.