In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market.

In a 15-slide PowerPoint market strategy presentation directed at employees in your new start-up company. The presentation should address the following questions:

• What is thehole in the market?
• What value are you creating with this product?
• Who is the target market?
• What are your greatest risks and who are your closest competitors?
• How would you differentiate your product to compete with these competitors?
• Which of Michael Porter's strategies, covered in Unit 2, will you use to market this product?
• Why did you select this specific strategy, and why is it the most suitable one?