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In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority target
In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the countryHispanic Americans, African Americans, and Asian Americans.
Use the outline below as a template for the assignment.
- Introduction
- Part 1: Three Target Market Summaries
- Each answer below must include a citation using the direct URL where the information was found.
- Total numbers in the U.S.
- Percent of the total U. S. population
- Rate of growth
- Averagehousehold size
- Average age
- % with college degrees
- Average or medianincome levels
- Geographic location(s) - metro, states, etc.
- Brands that havehigher than averagepurchase for each group
- Identify specific products which haveabove averageusage for each group
- Best media to use to target each group
- Part 2:Business Potential Summaries
- For each target market group, write minimum of two, but no more than four paragraphs, evaluating and summarizing theoverall business potentialin the United States. This is not to be an "industry" specific or "marketer" specific analysis.The purpose is to evaluate for the entire United States.
- Bibliography and Citations
- Bibliography: Criteria include credibility, date of resources, and bibliography format
- Appropriate use of Citations
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