In this second assignment, you will perform external analyses on one particular division of your target company. You should use two tools: PESTEL and Porters Five Forces Framework.

Following the Assignment 2 guideline, complete your individual paper including all required information. The page limit for Strategic Analysis project assignment 2 is 5 pages of text. Do not stretch the assignment to meet the upper page limit. Use graphs, figures, and data in an appendix to demonstrate your rigor and creativity. Make sure to properly reference your sources. The text should be read as an executive summary aided by the figures in the appendix.

Directions: Please write an executive summary style write-up including all required information for assignment 2. Target company is Amazon.