In this unit, you will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential. By the end of this unit, you will be able to proficiently discuss how the 5 P's of marketing and research-supported assessment strategies impact the marketing potential of a healthcare system.

• Select and provide a general overview of three (3) healthcare organizations that interest you*.
• Discuss the 5 P's of healthcare marketing to each healthcare organization.
• Elaborate how the 5 P's of healthcare marketing may impact the marketing potential of a healthcare organization.
• Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential.