In times of crisis or change, how can organizations communicate strategically and honestly with various publics? There is a need to segment and craft messages for different audiences—investors, employees, customers, etc.—in service of the overall goal. Sometimes these messages may serve different objectives.

While assuring employees their jobs are safe, for example, it might be important to also assure investors that everything possible cost-cutting measure is being considered. Are there ways to get everyone the information they specifically need without causing panic or further problems?