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In today's interconnected world, the business landscape is shaped by a variety of shifting forces. Whether it's geopolitical issues like Brexit or technological advancements such

In today's interconnected world, the business landscape is shaped by a variety of shifting forces. Whether it's geopolitical issues like Brexit or technological advancements such as Artificial Intelligence, a world marked by VUCAvolatility, uncertainty, complexity, and ambiguityis challenging leaders to come up with innovative solutions to new problems.

Things are changing more quickly and dramatically than ever before, which makes it harder to predict outcomes and make smart business decisions. Such uncharted territory can create discomfort for businesses. Though it also offers opportunities for growth, emergent market, and potential new frontiers.

The demands on today's companies and their leaders are increasingly complex, but one thing is clear: complacency is no longer an option. To keep our businesses viable, profitable, and ultimately successful, it is essential to understand how a disruptive environment affects business and prepare to act accordingly.

In the Applied Activity this week you were introduced to the concept of the Organizational Environment and were offered tools to plan, forecast, analyze: PESTLE, SWOT. We have also heavily discussed the VUCA environment. Through the applied practice, you drafted a PESTLE analysis based on suborbital flight operations.

For this assignment, Read the full article, Analysis of suborbital flight operations using PESTLE (ScienceDirect/Hunt Library) and help with an EFAS and IFAS worksheet

then, help with a SWOT chart.

image text in transcribed
AutoSave OFF A A 9 9. CG ... IFAS-and-EFAS-template.xlsx - Read-Only Home Insert Draw Page Layout Formulas Data Review View Automate ? Tell me Comments Share Calibri (Body) D Wrap Text v General Paste BI UV A Merge & Center v $ ~ % 9 Conditional Format Cell Insert Delete Format Sort & Find & Analyze ormatting as Table Styles Filter Select Data 124 X V fx A B C D E F G H K M N O Internal Factors Analysis Summary (IFAS) Strengths Weight Rating Weighted Score Strong CSR 0.225 4 0.9 Focus on sustainability 0.225 1.5 1.0125 5 Diverse brand portfolio 0.15 .75 N 6 Brand loyalty 0.15 0.3 Subtotal 0.75 2.9625 9 Weaknesses Weight Rating Weighted Score 10 Dual class capital structure 0.025 0.025 Lack of consistent product branding 0.05 0.05 12 Lack of consumer knowledge about extent of CSR 0.075 0.075 13 Reliance on one main US distributor 0.1 0.2 14 Subtotal 0.25 .35 15 Total 1 3.3125 16 17 External Factors Analysis Summary (EFAS) Opportunities Weight Rating Weighted Score Increasing presence in international markets 0.1 4 0.4 20 Growing emphasis on health trends 0.2 W 0.6 21 Growing geographic and product diversity 0.025 0.1 22 Entering international markets through strategic acquisition 0.1 0.5 23 Subtotal 0.425 1.6 24 25 Threats Weight Rating Weighted Score 26 Possible shortage of cocoa plants 0.3 0.9 U W 27 International market risks with product entry 0.075 0.375 28 Rising food prices, consumer preference for less expensive products 0.05 0.05 29 Growing emphasis on health trends 0.15 0.45 30 Subtotal 0.575 Subtotal 1.775 31 Total 3.375 Example Blank Template + Ready Accessibility: Good to go 130%

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