Question
In today's world many people use the internet, mobile phones, and social media. What impact does consumer behavior in these areas have on marketing strategies?
In today's world many people use the internet, mobile phones, and social media. What impact does consumer behavior in these areas have on marketing strategies? What arethe benefits of understanding consumer behavior in these areas? Describe a strategy you could use for these areas.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
