In two pages, In order for products to be successful in global markets, considerable research must be conducted to ensure the product will meet the needs of locals. Marketers must modify the 4P's to meet the needs of locals they must also consider language, customs, traditions, norms, etc. Identify a product that's been successful in a foreign market. In your analysis be sure to discuss how the 4P's were modified and any other significant changes made to ensure success.  
 

 

The 4 P's or marketing mix refers to product, price, place (how the product is distributed and accessed by consumers), promotion (how the product is communicated to consumers using advertising, social media, TV, radio, etc.)