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In Unit 4, you will begin and complete Part 2 of the Term Project. Review the complete term project instructions before starting this activity. (see
In Unit 4, you will begin and complete Part 2 of the Term Project. Review the complete term project instructions before starting this activity. (see the instructions on the course home page under "Start Here")
- Describe wholesalers and the functions they provide for others in channel systems.
- Determine when and where the various kinds of merchant wholesalers and agent middlemen would be most useful to channel planners.
- Explain why physical distribution is such an important part of place and marketing.
- Describe the different kinds of channel systems.
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