In Unit 4, you will begin and complete Part 2 of the Term Project. Review the complete term project instructions before starting this activity. (see the instructions on the course home page under "Start Here")

• Describe wholesalers and the functions they provide for others in channel systems.
• Determine when and where the various kinds of merchant wholesalers and agent middlemen would be most useful to channel planners.
• Explain why physical distribution is such an important part of place and marketing.
• Describe the different kinds of channel systems.