In using marginal pricing to price a bulk order over and above existing business, a company should always consider which of the following? 1. Only incremental fixed costs arising from the new bulk order 2. Fixed costs not already covered by earned contribution from existing activities in the year to date plus incremental fixed costs arising from the new bulk order 3. Fixed costs not expected to be covered by earned contribution from existing activities by the end of the year plus incremental fixed costs arising from the new bulk order 4. Budgeted Fixed costs per unit plus incremental fixed costs arising from the new bulk order 1 N