In web analytics, what metric measures the ratio of users who performed a desired action on a website (e.g., completing a form) to the total number of visitors to the site? (a) Engagement rate (b)Conversion rate (c) Bounce rate (d)Click -through rate (CTR)

When conducting user research, what method involves observing users as they interact with a website o product to gain insights into their behaviors and preferences? (a) Surveys (b) Interviews (c) Usability testing (d) Focus groups What term describes the practice of adjusting the content and layout of a website to cater to the specific needs and preferences of individual users, often leveraging data and user profiles? (a)Customization (b) Segmentation (c) Personalization (d) Localization

In web analytics, what metric measures the ratio of users who performed a desired action on a website (e.g., completing a form) to the total number of visitors to the site? 0 Engagement rate 0 Conversion rate O Bounce rate O Click-through rate (CTR) When conducting user research, what method involves observing users as they interact with a website 0 product to gain insights into their behaviors and preferences? o Surveys 0 interviews 0 Usability testing o Focus groups What term describes the practice of adjusting the content and layout of a website to cater to the specific needs and preferences of individual users, often leveraging data and user profiles? o Customization 0 Segmentation o Personalization o Localization