In what two significant ways might Mouton, Just, and Gabrielsen insights in "Creating Organizational Cultures: Reconceptualizing the relations between rhetorical strategies and material practices" strengthen Lewis's position on stakeholder development of story and use of specific frames for understanding and participating in change processes?

Recall Mouton, et$.$ al$.,$ write "the very distinction between rhetorical strategies and material practices seems problematic. Whenever a leader "makes use of a carrot or a stick", he also $--$ simultaneously makes a discursive move" $($p$.328).$

Introductory Comment

$$ Significance statement suggesting how Mouton, Just, and Gabrielsen strengthen Lewis's position $.$ Provide justification for statement. Describe why this might matter and under what conditions and to whom?

$$ Significance statement suggesting how Mouton, Just, and Gabrielsen strengthen Lewis's position $.$ Provide justification for statement. Describe why this might matter and under what conditions and to whom?