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In What Was Volkswagen Thinking? Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a

In "What Was Volkswagen Thinking?" Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.

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