Question
In what ways are consumers' media patterns and consumption usage changing, and how does this influence and affect media strategy decisions? Support your answer with
In what ways are consumers' media patterns and consumption usage changing, and how does this influence and affect media strategy decisions? Support your answer with two (2) examples. You do NOT need to use the Seneca campaign for this question.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
