Question
In what ways are social media such as Facebook and YouTube likely to affect a consumer's social connections, cultural considerations, and personal factors, all of
In what ways are social media such as Facebook and YouTube likely to affect a consumer's social connections, cultural considerations, and personal factors, all of which influence individual buying behavior?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
