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In what ways can EPPM fail and succeed when used as a persuasion strategy? When would EPPM succeed and fail when creating an advertisement?

In what ways can EPPM fail and succeed when used as a persuasion strategy?
When would EPPM succeed and fail when creating an advertisement?

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The Extended Parallel Process Model EPPM is a useful framework for understanding fear appeals in persuasion but its not without its limitations Heres ... blur-text-image

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