How do target-market characteristics determine which promotional methods to include in a promotion mix? Assume that a

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How do target-market characteristics determine which promotional methods to include in a promotion mix? Assume that a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts have to differ from each other?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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