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In what ways can firms harness their intangible assets, such as brand equity and intellectual property, to fortify their position in fiercely contested markets ?
- In what ways can firms harness their intangible assets, such as brand equity and intellectual property, to fortify their position in fiercely contested markets ?
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Financial Reporting Financial Statement Analysis And Valuation A Strategic Perspective
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
8th Edition
1285190904, 978-1305176348, 1305176340, 978-1285190907
