Question
In what ways does the tariff war between the US and China have on US apparel brands such as Columbia Sportswear? (Consider marketing aspects such
In what ways does the tariff war between the US and China have on US apparel brands such as Columbia Sportswear? (Consider marketing aspects such as pricing and supply chain.) What are the intended and unintended consequences of this war for American apparel brands?
Source:
https://www.nytimes.com/2018/11/23/business/economy/columbia-sportswear-trump-trade-war.html
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
