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In what ways has the lodging consumer changed, and how does Airbnb's customer value-proposition meet this change? What key factors may determine the success or
In what ways has the lodging consumer changed, and how does Airbnb's customer value-proposition meet this change? What key factors may determine the success or failure of Airbnb? What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?
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