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in which Brand Portfolio roles adidasare consider and why? 1- Flanker Brand 2-Cash Cow Brand 3-Low-End Entry Level Brand 4- High-End Prestige Brand
in which Brand Portfolio roles adidasare consider and why?
1- Flanker Brand
2-Cash Cow Brand
3-Low-End Entry Level Brand
4- High-End Prestige Brand
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
