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In which of the following situations would a firm likely sell standardized products? a. When a firm wants to take advantage of different raw materials.
In which of the following situations would a firm likely sell standardized products?
a. When a firm wants to take advantage of different raw materials.
b. When the product appeals to largely low-income consumers.
c. When its products are primarily consumer products.
d. When a firm wants to take advantage of country of origin effects.
e. When the global consumer market is large.
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