In which of these situations would the promotional goal "Inform" be the most relevant?

To make sure that a well-known brand stays top-of-mind.

In the introduction stage of the product life cycle.

When the company wants to improve the image of a brand that most consumers don't like

When the market share for the brand is declining.

In the last step of the AIDA process

While some stereotypes about salespeople suggest that personal selling is about closing a sale at any cost, most companies today focus on _________________________ and helping to solve the customer's problems.

transactional selling

negotiation-free selling

relationship selling

prospect selling

cross-selling

In the selling process, the goal of the pre-approach is to ________________________.

rank order different potential leads to decide in which order they should be approached

decide which products should be offered to a particular customer

gather information about a prospect and plan for how to make the first contact

put together a sales pitch

decide whether a customer is worth contacting