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In which of these situations would the promotional goal Inform be the most relevant? In the last step of the AIDA process To make sure

In which of these situations would the promotional goal "Inform" be the most relevant?
In the last step of the AIDA process
To make sure that a well-known brand stays top-of-mind.
In the introduction stage of the product life cycle.
When the market share for the brand is declining.
When the company wants to improve the image of a brand that most consumers don't like
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