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In which one of the following situations does it make the most sense for a company to consider shifting away from pursuit of a strategy
In which one of the following situations does it make the most sense for a company to consider shifting away from pursuit of a strategy to strongly differentiate its multi-featured cameras from the multi-featured camera models of rival companies and sell its multi-featured cameras at a premium price? When one or more rivals produce and assemble multi-featured cameras with the same (or higher) P/Q rating and the same (or higher) number of models-these are the only two approaches to differentiation that lead to strong company performance in multi-featured cameras When competition among rival companies is much stronger for multi-featured cameras than for entry-level cameras and are marketing multi-featured cameras with a 1.5-star P/Q rating or less, thus resulting in the profit margins for multi-featured cameras being lower than those for entry-level cameras When other companies pursuing a high-end differentiation strategy are offering the buyers of multi-featured cameras a 1-year or longer warranty period When most every other rival company is marketing multi-featured cameras with a P/Q rating of 2-stars or less When a big percentage of industry rivals are trying to sell multi-featured cameras differentiated on the basis of high P/Q ratings (4-stars or higher), many models (4 or more), attractively long warranties, above-average quarterly advertising, and extensive promotional campaigns
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