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In which ways are B2B customers different from B2C customers? A)They are more well informed about products they purchase. B)They engage in more 'rational' buying
In which ways are B2B customers different from B2C customers? A)They are more well informed about products they purchase. B)They engage in more 'rational' buying behavior (they are less emotional that B2C customers). C)They need more technical, detailed product information than B2C customers. D)All of the above. E)None of the above
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Microeconomics Principles, Problems, And Policies
Authors: Campbell McConnell
21st Edition
1259915727, 9781259915727
