In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies. Please make sure that you cite and reference all your outside sources $($including the textbook itself$)$ properly, as per the APA Referencing System.

Identify and analyze the factors that can affect the reliability of a firm$$s beta. Do you think the recent global financial crisis has had an impact on a firm$$s beta, its cost of equity and its cost of capital? What are the likely implications, for both the firm and its providers of capital?