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In y our ow n words, defin e the term reference groups. Thi nk about yo ur purchase decisions and lis t at least two

In y our ow n words, defin e the termreference groups.Thi nk about yo ur purchase decisions and lis t at least two groups that influence what y ou buy. For each group, iden tify whether the influence is comparative, normative, or both, and expl ain wh y.

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