In your assignment, please do the following:#1: write any business proposal Describe the core product (good or service) and additional (augmented) components of the offering. What is it, what problem does it solve, what does it help you do, what needs does it meet? Complete SWOT analysis to help you determine your product position in the market. #2: Describe the target market. Using segmenting methods, describe at least 2 to 3 distinct markets for your product or service. OR, if your offering is a niche market, describe and defend your position for creating an offering that only a single segment would buy. Discuss why the above target markets worth pursuing? Will they bring your new offering profit? #3: Justify your product pricing. Outline what price you will charge for your product. Explain why this is appropriate for your offering and target market(s) based on preliminary research. Justify the price using theory from class on pricing strategies and research on related products in this category.

Programme learning goals

1. Be inquiring, open, and agile thinkers able to seek out and address complex problems 2. Be knowledgeable in a specialist area(s)3. Be adept at working in changing local and global contexts and environments 4. Be future generators of sustainable value for business and society at large 5. Be able to work collaboratively6. Be effective communicators

Paper learning outcomes

1. Explain the importance, nature and scope of contemporary marketing and the marketing environment 2. Recognise the importance of creating value for customers as the central mission for the firm 3. Confidently analyse and critically evaluate marketing practice

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4. Describe and discuss the influences of marketing practice on firm outcomes 5. Develop collaborative learning and team-work skills through exercises and practical case analysis