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In your business mission statement, you should include the following elements: What industry does your product fall under? What makes your company different from others
In your business mission statement, you should include the following elements: What industry does your product fall under? What makes your company different from others in the industry? What is the function of the product and how does it aid those that purchase the product? What is the competitive advantage of your product (cost, differentiation, and strategy)? Does the company define its business in terms of benefits its customers want rather than in terms of goods and services?
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