In your company, people talk about making deliveries, even on days when the weather was so bad that the post office didn$$t deliver mail, as a way of emphasizing the value of customer service. Artifact

At Google, people wear whatever they want to work. This minimizes the distinctions between managers and employees, which is an important part of Google$$s culture.

At Patagonia, tales abound regarding founder Yvon Chouinard$$s climbing ability and his custom$-$made climbing equipment.