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In your experience and observation, in Pakistan consumer's understanding of the concept of BTL activation is limited to Entertainment based outdoor activity, if yes then
In your experience and observation, in Pakistan consumer's understanding of the concept of BTL activation is limited to
- Entertainment based outdoor activity, if yes then why?
or
- Information/awareness about the brand, if yes then why?
or
- A good tool for market research (from marketer's perspective), if yes then why?
Select any one statement from the above. Discuss at least 1 example from the industry
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