In your initial post: based on the exhibitCharacteristics of the Elements in the Promotional Mix (shown below),

• Discuss what is the role of personal selling as part of a brand's overall marketing strategy.
• How does personal selling compare to other tools of the promotional mix?
• When is personal selling preferred over other tools of the promotional mix? Explain why

Part 2

• Describe a personal experience in which a salesperson was actually convinced you to buy a product. What do you think the sales person did well?
• Describe a personal experience in which a salesperson wasnotable to convince you to buy a product. Why do you think that was? What would you have done differently?