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In your marketing research proposal for Nescafe, you indicated that you would use multidimensional scaling in your questionnaire. An intern seeks clarity regarding the use
In your marketing research proposal for Nescafe, you indicated that you would use multidimensional scaling in your questionnaire. An intern seeks clarity regarding the use of this approach. Using appropriate theory, explain the rationale for your choice for this approach to achieve the marketing research objectives at Nescafe.
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