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In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any
In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact the market you three companies compete in (e.g., economic, seasons, etc.) Note for parts (a) and (b) focus only on your competitors. Now consider your own company. How many different segments are you targeting with your present product offerings? Describe the demographics, lifestyles, purchasing power, buying patterns, etc. for each segment. At least four pages long with references and citations. I made the company up. The company's name is Herb Revive. It's a black owned company that produces shampoo, conditioner, and a hair grow serum that stimulates growth. 100 % natural. Herbs such as Aloe Vera, rose, rosemary, garlic, rose oil, chebe powder, Jamaican caster oil is in the products
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