Question
In your opinion, what component in the marketing mix (product, price, place, and promotion) is the least challenging when companies consider expanding to international markets?
In your opinion, what component in the marketing mix (product, price, place, and promotion) is the least challenging when companies consider expanding to international markets?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
