In your own words and based on the learning materials and your readings, what are key messages and when are they used? What is the Gunning Fog Index and how might it be helpful? What sort of words do effective writers tend to use? What PR theories support media release writing? (Please include references.) Draft a 300-word (+/- 10%) media release based on the following brief: Inventor and businessman, Elon Musk, has announced Swinburne University of Technology will partner with his firm, Space X, to develop space tourism. All parts of the university will be involvedfrom PR students to engineering students, and medical researchers. Musk is donating $300 million to fund the initiative over three years. Each space flight will cost less than $1,000 per person, for three hours. The first is planned for February 2024. However, volunteers are currently being called for. The unique propulsion system for the rocket has been developed by Swinburne University of Technology and is based on solar power. There are no environmental impacts. The Swinburne University of Technology Vice-Chancellor, Professor Pascale Quester, has described the initiative as 'global leading', and as 'due recognition for the incredible culture of innovation we have fostered at Swinburne